This article is an extension of our Multi-Brand Content Creation Concept Guide
Who do we help and how do we help them?
As a multi-brand content creator, we help a diverse range of individuals who share a common interest in DIY projects, motorsports, open-source tools, and decentralized tech. Here’s how we help them:
- DIY Enthusiasts and Motorsport Lovers: Through Steelbak, we provide detailed guides, tips, and insights into DIY motorsports projects. We help them understand the process of restoring and upgrading vehicles, sharing our experiences, challenges, and solutions. This empowers them to undertake their own projects and fuels their passion for motorsports.
- Content Creators: Flying-Higher serves as a resource for content creators looking to leverage open-source tools. We help them navigate the world of content creation, offering tutorials, reviews, and insights into using tools like Linux, WordPress, Blender, Nextcloud, OBS, and SuiteCRM. This helps them improve their content creation skills and explore new tools.
- Tech Enthusiasts: Through DiggnDeeper, we explore the broader implications and possibilities of open-source and decentralized tech. We help people break down the ideas that open source and decentralized solutions can fundamentally change humanity by eliminating the middle man.
- Community Members: Each brand fosters a vibrant community on Discord, where members can share their projects, ask questions, and engage in discussions. More serious members can join The Hub. This helps them learn from each other, find solutions to their problems, and become part of a supportive community.
- Affiliate Marketing: We provide affiliate links for products and tools we use and recommend. This helps our audience find quality products while also supporting our content creation efforts.
What are The Audience’s pain points?
Given the diverse range of interests and activities that our audience engages in, they may encounter a variety of pain points. Here are some potential challenges they might face:
- Lack of Clear, Step-by-Step Guides: DIY enthusiasts and motorsport lovers often struggle to find detailed, step-by-step guides for their projects. They need clear instructions that break down complex processes into manageable steps.
- Navigating Open-Source Tools: Content creators using open-source tools may find it challenging to navigate the vast array of options available. They need guidance on choosing the right tools and learning how to use them effectively.
- Understanding Complex Concepts: Tech enthusiasts exploring open-source and decentralized tech may struggle to understand complex concepts. They need resources that explain these concepts in an accessible and engaging way.
- Finding Quality Products: Our audience may struggle to find quality products for their projects. They need reliable recommendations from a trusted source.
- Community Engagement: People may feel isolated in their interests and projects. They need a supportive community where they can share their experiences, ask questions, and learn from others.
- Keeping Up with Rapid Technological Changes: The fast-paced nature of technology can make it challenging for our audience to stay updated on the latest developments. They need a reliable source of information that keeps them informed about new tools, technologies, and trends.
- Balancing Quality and Budget: Whether it’s restoring a vehicle or setting up a content creation studio, our audience may struggle to balance the desire for high-quality results with a limited budget. They need advice on making cost-effective decisions without compromising on quality.
By addressing these pain points in our content, we can provide valuable solutions to our audience and build a stronger relationship with them.
The target audience is primarily DIY enthusiasts who are interested in motorsports, open-source tools, and decentralized tech. They are likely to be males aged 25-45, with a passion for learning, creating, and sharing their projects. They value transparency, community engagement, and practical applications of technology.
Where are they?
Refer to the Content Publishing section in the Multi-Brand Content Creation Concept Guide
How do we get there attention?
Long form blog posts for Google Search and video content for platforms like YouTube.
Key Performance Indicators (KPIs)
The platforms we are targeting and therefor monitoring are listed In the Content Publishing section of The Content Codex.
Remember, the KPIs you choose should align with your business goals and be specific, measurable, achievable, relevant, and time-bound (SMART).