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The Guild

The Multibrand Content Creation Guild

In the realm of content creation, it’s often said that it takes a village to create something truly exceptional. At Steelbak, we wholeheartedly subscribe to this sentiment. That’s why we’ve assembled our own “village” of sorts – a team of dedicated specialists, each bringing their unique skills and expertise to the table. We call this team the Multibrand Content Creation Guild.

Meet the Guild

CEO/Entrepreneur and Content Creator, Scott Gregory: As the CEO and Content Creator, Scott is the visionary behind Steelbak. His leadership style is a blend of visionary thinking, inspired by Elon Musk, and a culture of learning and innovation, akin to Satya Nadella. He is deeply committed to technological innovation, a trait he shares with Jack Dorsey, and places a high value on content quality, much like Reed Hastings. Scott believes in understanding his audience deeply, a principle he shares with Susan Wojcicki, and is passionate about building a community around his brands, similar to Mark Zuckerberg. He also explores the use of decentralized tech in his business, inspired by Vitalik Buterin. Scott brings his entrepreneurial spirit and creative skills to the forefront, overseeing the overall strategy and direction of the company. He is also deeply involved in content creation, using his unique perspective to create engaging and informative content that resonates with the audience. He’s the one who’s always pushing the boundaries, exploring new ideas, and making sure that Steelbak stays true to its mission. More information in CEO Styles on The Hub.

Brand Strategist: The Brand Strategist is the mastermind behind our brand identities. They understand the heart and soul of our brands and ensure that this is reflected in every piece of content we create. They work closely with the Content Strategist and Copywriter to develop a brand voice that resonates with our target audience and stands out in the market. The Brand Strategist also plays a crucial role in developing our brand strategies, helping us to position ourselves effectively and communicate our unique selling propositions. With a keen eye for detail and a deep understanding of our mission and values, the Brand Strategist ensures that our brands are not just seen, but remembered.

Content Strategist: The Content Strategist plays a crucial role in shaping the company’s communication with its audience. They are responsible for planning, developing, and managing content that is not only engaging but also aligns with the company’s overall goals. They understand the audience’s needs and create strategies that target those needs effectively, ensuring that every piece of content serves a purpose.

Copywriter: The Copywriter is the voice of the company. They craft compelling copy that captures the company’s brand identity and communicates it effectively to the audience. They write clear, concise, and engaging copy for various mediums, including websites, blogs, social media, and marketing materials. Their words inspire action and build a connection between the brand and its audience.

Digital Marketer: The Digital Marketer is the company’s online ambassador. They use online platforms to connect with the audience, build strong relationships, and increase brand awareness. They develop and execute marketing campaigns, track and analyze performance, and use this data to improve future marketing efforts. Their goal is to drive traffic, generate leads, and increase conversions.

Community Manager: The Community Manager is the bridge between the brand and its community. They are responsible for managing and engaging with the company’s online community across various platforms. They respond to comments and queries in a timely manner, foster a positive community spirit, and ensure that the community is a safe and inclusive space for all.

Graphic Designer: The Graphic Designer brings the company’s ideas to life through visual design. They create visual concepts to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications, ensuring that all visual elements align with the company’s brand identity.

Web Developer: The Web Developer is the architect of the company’s online presence. They design, code, and modify websites according to the company’s specifications, creating visually appealing sites that feature user-friendly design and clear navigation. They ensure that the company’s online platforms are functional, responsive, and optimized for search engines.

SEO Specialist: The SEO Specialist is the company’s guide in the digital landscape. They are tasked with improving the company’s organic search results, ensuring that the website is filled with optimal keywords, and executing targeted keyword research. They analyze web analytics, monitor SEO trends, and make necessary adjustments to keep the company’s online presence competitive.

Data Analyst: The Data Analyst is the company’s source of insights and information. They collect and interpret data to help the company make better business decisions. They use statistical techniques to analyze and extract relevant information from data sets, providing the company with the information it needs to understand its performance and make data-driven decisions.

Life Coach: The Life Coach is the company’s source of motivation and support. They help individuals identify their goals and plan to achieve them. They provide support and encouragement, help individuals manage their time and stress effectively, and foster a positive and productive work environment.

Legal Advisor: The Legal Advisor is the company’s guide in the legal landscape. They provide legal advice to the company on a wide range of issues, ensuring that the company is operating within the law. They offer advice on legal issues related to contracts, negotiations, and potential litigation, helping the company navigate legal challenges.

Financial Advisor: The Financial Advisor is the company’s guide in financial matters. They provide financial advice and support to the company, helping with budgeting, financial planning, and offering advice on cost-saving measures. They ensure that the company’s financial decisions are sound and align with its overall goals.

Affiliate Marketing Specialist: The Affiliate Marketing Specialist is the company’s link to external partners. They manage and grow the company’s affiliate marketing strategy, identifying and recruiting new affiliates, managing existing affiliates, and optimizing the affiliate program to increase revenue. They ensure that the company’s affiliate partnerships are profitable and beneficial for all parties involved.

Together, we are the Multibrand Content Creation Guild – and we can’t wait to show you what we’re capable of.