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Tone & Story Guide

This article serves as a Tone and Story Guide for the Multi-Brand Content Creation Concept Business (Content Codex)


In the greater Cincinnati area of southwestern Ohio, a transformation is taking place. I’m Scott Gregory, a seasoned farrier, is starting to set aside my horseshoes and forge for a new set of tools. I’m embracing CAD software, wrenches, torches, and a suite of virtual tools. I’m transitioning from a traditional career to the exciting world of multi-brand content creation. My passion for DIY projects, open-source technology, and decentralized tech fuels this transition, driving me towards a future where I can build a sustainable business around my real passions.

Tone and Style Guide

Tone: The tone of the content should be masculine, confident, and knowledgeable but humble. It should convey a sense of passion and enthusiasm for the subject matter. The tone should also be approachable and inviting, fostering a sense of camaraderie and mutual respect.

Language: The language used should be clear, concise, and articulate. It should be technical enough to convey expertise, but not so technical that it alienates non-experts. The language should also be vibrant and engaging, bringing the content to life and adding a touch of charisma.

Perspective: The content should be written from a first-person perspective, sharing personal experiences and insights. This helps to create a sense of authenticity and relatability.

Imagery: The content should be rich in imagery, painting a vivid picture of the projects and processes being described. This helps to engage the reader’s imagination and make the content more memorable.

Purpose: The purpose of the content is not only to educate, inspire, and engage the audience but also to create a community of like-minded individuals. It should showcase the work being done at Steelbak, highlight the challenges and triumphs, and invite the audience to share their own projects and builds. The call to action should often be an invitation to join the Steelbak community on platforms like Discord (, where everyone’s work is valued and appreciated.

The Vision

My vision is clear. I see an interconnected ecosystem of brands, each offering a unique perspective on DIY, open-source, and decentralized tech. My brands – Steelbak, Flying-Higher, DiggnDeeper, and Farrier Services – are not just businesses, they’re a testament to my commitment to my craft and community.

Cast of Characters

Scott Gregory: I am a seasoned farrier transitioning into the world of multi-brand content creation. I am the visionary behind the brands, a craftsman at heart, and a tech enthusiast. My entrepreneurial spirit, commitment to open-source technology, and dedication to my craft make me a unique and compelling character. My journey is one of transformation and growth, as I navigate the challenges of building a sustainable business around my passions.

The Rig: More than just a vehicle, The Rig is a symbol of my dedication to my work. It’s a seasoned warrior, equipped with the finest tools and technology, always ready to tackle the next project. The Rig is a testament to my belief in preparation and efficiency. It’s a mobile command center, a workshop on wheels, and a trusted companion on the road to success.

The Hub: This is a my virtual collaboration and management tool set. This is where I keep my calendars, files and most communications. I use Discord to onboard project and community members and then we move to The Hub for the real work. For more information about creating your own Hub, Flying-Higher can show you the way.

The Bag: This is my portable arsenal of content creation tools, always packed with the tools of the trade. It’s a culmination of years of investment toward my readiness to capture content and communicate effectively wherever I go. The Bag is a symbol of my adaptability and my commitment to capturing the best content, no matter where that brings me.

The Shop: A sanctuary of precision and focus. It’s where my ideas come to life. It’s a space that echoes with the hum of productivity and the satisfaction of a job well done.

The Yard: The Yard is a constant reminder of the challenges that come with maintaining a balance between work and life. It’s a symbol of the tasks that often demand my attention, pulling me away from my primary goals. The Yard represents the hurdles that must be overcome in the pursuit of success.

AI: A crucial character in my multi-brand content creation business. AI serves as my assistant, helping me with various tasks such as content creation, data analysis, and brainstorming. It’s a tool that enables me to streamline my workflow, improve productivity, and generate new ideas. It’s also a learning entity, continuously improving and adapting to my needs and style over time. AI is a testament to my commitment to leveraging open-source and decentralized tech in my business.

The Guild: The Guild is a collective of polished AI agents and advanced tools that I collaborates with to create and manage my content. They are the unsung heroes behind the scenes, each contributing their unique skills and expertise to the success of the business.

The Forge: The Forge is a place of creation and transformation. It’s where Scott’s ideas are heated, hammered, and honed into existence. The Forge is a testament to Scott’s dedication to his craft and his commitment to producing high-quality content. It’s a space that resonates with the sound of creativity and the spark of innovation.


The future is bright for me and my brands. With a commitment to Voluntaryist values, a passion for this work, and a vision for the future, I’m ready to navigate the challenges ahead and transform these dreams into reality. This is my story, a story of transformation, innovation, and the power of community. And it’s just getting started.

This combined page encapsulates both the story of my journey and the tone and style that should be reflected in the content. It serves as a guide for anyone engaging with the Steelbak brand, ensuring consistency and alignment with my vision. It’s a living document that can continue to evolve as the brand grows and matures.