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Tone & Story Guide

This article serves as a Tone and Story Guide for the Multi-Brand Content Creation Concept Business (Content Codex)


In the heartland of America, a transformation is taking place. Scott Gregory, a seasoned farrier, is trading his horseshoes and forge for a new set of tools. He’s embracing CAD software, wrenches, torches, and a suite of virtual tools. He’s transitioning from a traditional career to the exciting world of multi-brand content creation. His passion for DIY projects, open-source technology, and decentralized tech fuels this transition, driving him towards a future where he can build a sustainable business around his passions.

Tone and Style Guide

Tone: The tone of the content should be masculine, confident, and knowledgeable. It should convey a sense of passion and enthusiasm for the subject matter. The tone should also be approachable and inviting, fostering a sense of camaraderie and mutual respect.

Language: The language used should be clear, concise, and articulate. It should be technical enough to convey expertise, but not so technical that it alienates non-experts. The language should also be vibrant and engaging, bringing the content to life and adding a touch of charisma.

Perspective: The content should be written from a first-person perspective, sharing personal experiences and insights. This helps to create a sense of authenticity and relatability.

Imagery: The content should be rich in imagery, painting a vivid picture of the projects and processes being described. This helps to engage the reader’s imagination and make the content more memorable.

Purpose: The purpose of the content is not only to educate, inspire, and engage the audience but also to create a community of like-minded individuals. It should showcase the work being done at Steelbak, highlight the challenges and triumphs, and invite the audience to share their own projects and builds. The call to action should often be an invitation to join the Steelbak community on platforms like Discord, where everyone’s work is valued and appreciated.

The Vision

Scott’s vision is clear. He sees an interconnected ecosystem of brands, each offering a unique perspective on DIY, open-source, and decentralized tech. His brands – Steelbak, Flying-Higher, DiggnDeeper, and Farrier Services – are not just businesses, they’re a testament to his commitment to his craft and his community.

Cast of Characters

Scott Gregory: The protagonist of our story, Scott is a seasoned farrier transitioning into the world of multi-brand content creation. He is the visionary behind the brands, a craftsman at heart, and a tech enthusiast. Scott’s entrepreneurial spirit, commitment to open-source technology, and dedication to his craft make him a unique and compelling character. His journey is one of transformation and growth, as he navigates the challenges of building a sustainable business around his passions.

The Rig ( More than just a vehicle, The Rig is a symbol of Scott’s dedication to his work. It’s a seasoned warrior, equipped with the finest tools and technology, always ready to tackle the next project. The Rig is a testament to Scott’s belief in preparation and efficiency. It’s a mobile command center, a workshop on wheels, and a trusted companion on the road to success.

The Hub ( This is a

The Bag: The Bag is Scott’s portable arsenal, always packed with the tools of his trade. It’s a testament to his readiness to capture content and communicate effectively wherever he goes. The Bag is a symbol of Scott’s adaptability and his commitment to capturing the best content, no matter where he is.

The Shop: The Shop is a sanctuary of precision and focus. It’s where Scott’s ideas come to life, where raw materials are transformed into tangible products. The Shop is a testament to Scott’s craftsmanship and attention to detail. It’s a space that echoes with the hum of productivity and the satisfaction of a job well done.

The Yard: The Yard is a constant reminder of the challenges that come with maintaining a balance between work and life. It’s a symbol of the tasks that often demand Scott’s attention, pulling him away from his primary goals. The Yard represents the hurdles that must be overcome in the pursuit of success.

AI: A crucial character in Scott’s multi-brand content creation business. AI, specifically ChatGPT-4, serves as an assistant to Scott, helping him with various tasks such as content creation, data analysis, and brainstorming. It’s a tool that enables Scott to streamline his workflow, improve productivity, and generate new ideas. It’s also a learning entity, continuously improving and adapting to Scott’s needs and style over time. AI is a testament to Scott’s commitment to leveraging open-source and decentralized tech in his business.

The Guild: The Guild is a collective of skilled individuals and advanced tools, including AI, that Scott collaborates with to create and manage his content. They are the unsung heroes behind the scenes, each contributing their unique skills and expertise to the success of the business. The Guild represents Scott’s belief in the power of collaboration and the importance of a strong, supportive team.

The Forge: The Forge is a place of creation and transformation. It’s where Scott’s ideas are heated, hammered, and honed into existence. The Forge is a testament to Scott’s dedication to his craft and his commitment to producing high-quality content. It’s a space that resonates with the sound of creativity and the spark of innovation.


The future is bright for Scott and his brands. With his commitment to his values, his passion for his work, and his vision for the future, Scott is ready to navigate the challenges ahead and transform his dreams into reality. This is his story, a story of transformation, innovation, and the power of community. And it’s just getting started.

This combined page encapsulates both the story of Scott’s journey and the tone and style that should be reflected in the content. It serves as a guide for anyone engaging with the Steelbak brand, ensuring consistency and alignment with Scott’s vision. It’s a living document that can continue to evolve as the brand grows and matures.